Large-scale luxury brand activation at night with sculptural lit forms and guests

Experiential Agency / Sydney

Every experience begins with a moment.

Zoetrope is a creative-first experiential agency turning brand campaigns into disruptive, tactile environments people choose to share.

Creative-First

We conceptualise, design and install immersive environments that evoke emotion, spark conversation and build long-term fans.

From flagship takeovers and pop-up retail to festival footprints and press moments, we work end to end. Concept, spatial design, fabrication, install and live delivery, all under one roof.

Whether you're an independent disruptor or a global house in beauty, fashion, spirits or FMCG, the brief is the same: work consumers authentically engage with, and remember.

Miss DiorMoët & ChandonVeuve ClicquotMarc JacobsAesopNikeBlank StreetLoeweByredoSalt & StoneMiss DiorMoët & ChandonVeuve ClicquotMarc JacobsAesopNikeBlank StreetLoeweByredoSalt & Stone

Selected Work

2024 / 2026

Sculptural forms on plinths in a warmly lit gallery, low ambient wash and long shadows

Aerin

A Journey of Discovery

Immersive Environment
2025

Minimal boutique interior with timber rails, warm spotlighting and quiet product edit

Comtes

Golden Hour Society

Flagship Retail
2025

Concept store frontage in warm stone with a single lit vitrine at dusk

Maison Kori

Tactile

Pop-Up / Retail
2024

Single fragrance bottle on a stone surface in raking afternoon sunlight

Salt & Stone

Field Notes

Product Launch
2024

Capabilities

Concept to install, in-house.

01

Concept & Creative Strategy

Insight-led ideation, campaign platforms and creative territories that carry from feed to footfall.

02

Experience & Set Design

Spatial design, 3D visualisation, technical drawings and material development for shareable environments.

03

Production & Install

In-house fabrication, logistics, site management and de-rig. Concept to keys, one accountable team.

04

Live & Content Capture

Staffing, guest journey, sampling mechanics and on-site content capture for earned reach.

Enquiries

Got a brief?
Let's make a moment.

Studio

42 Wattle Street
Ultimo NSW 2007